Hello,
I have a few books which may help you understand a bit social economics. Make solid economic decisions.
Influence The Psychology of Persuasion By Robert B. Cialdini, PH. D. http://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/0688128165
How do you defend yourself from saying yes to something you say no. How marketing affects your decisions everyday of your life. From a woman giving you flowers in a airport to a child giving you flowers for a play. Science of Persuasion. Reciprocation rule. Commitment and Consistency. Social Proof. Liking. Authority. Scarcity. Weapons of Influence. This book may also save your life or your family. Where everyone wants to help but , it takes one person to start it. When one person sees a accident they will help you. But in a large crowd of people, They tend to wait to see. Unless you tell someone in the group to do something. Then naturaly everyone will start helping.
Freakonomics A Rogue Economist Explores The Hidden Side of Everything By Steven D. Levitt and Sephen J. Dubner http://www.amazon.com/Freakonomics-Economist-Explores-Hidden-Everything/dp/006073132X
Which is more dangerous a gun or a swimming pool? How economics is applied everyday. You should read it.
Superfreakonmics By Steven D. Levitt and Sephen J. Dubner http://www.amazon.com/SuperFreakonomics-Cooling-Patriotic-Prostitutes-Insurance/dp/0060889578
How is a street prostitute like a department-store Santa? What incentives make people make economic decisions.
I hope this helps everyone in their economic decisions.